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About Me


Hi, I'm David Rickabaugh

Allow me to introduce myself to you, professionally and personally.


As a professional coach, I'm passionate about helping others to identify and accomplish their goals, to be more successful in their careers, and to live happier, more satisfying lives.   


Currently, I'm operating my coaching practice in Seattle, and coaching both locally and globally. I work with individual and corporate clients, leveraging my certifications in The Leadership Circle 360 evaluation and the Hogan Assessment Systems.  

I grew up in retail, working with Saks Fifth Avenue, Macy's California, and Rand McNally, where I pioneered ecommerce and online marketing in 1996. In 2007 I launched my own boutique customer experience research and strategy firm, where I helped clients design delightful customer experiences that yielded business results. In 2010 I rejoined the corporate world and led a product team for Walmart Global Ecommerce, redesigning the cart & checkout experience and launching Canadian ecommerce on I joined Luxottica's Australian retail business as VP of Digital & eCommerce in 2012, where I led a digital transformation effort and created a digital omnichannel experience for OPSM, an optical brand similar to Lenscrafters'.  

In 2014 I realized that I wanted a higher level of satisfaction from my work and that it was time for me to live more "on purpose". I embarked on a major career change that would allow me to focus on helping and developing others. To this end I enrolled in the masters program in Coaching Psychology at the University of Sydney and started coaching. I finished my degree in 2015, and I relocated to Seattle, WA, USA.

Community Involvement

I currently am involved with several nonprofit organizations:  

Previously I've raised funds to help ends AIDS and stop the spread of HIV by riding my bike 545 miles from San Francisco to Los Angeles with AIDS/Lifecycle, and I led a year-long engagement through the Taproot Foundation to build a new website for an environmentally focused nonprofit.



In addition to my MSc in Coaching Psychology from the University of Sydney, I have an MS in Information Systems from Depaul University (Chicago) and a BA in Communication Studies from the University of California, Santa Barbara.

If you'd like to know more about me, you can download a version of my current resume or a copy of my coaching profile.


I love cycling, and I've ridden in AIDS/LifeCycle from SF to LA four times. I love reading, playing games of all sorts, and exploring new movies and TV shows.  I'm great at home improvement, problem solving, listening, and cooking.  I enjoying spending quality time with Tucker, my three year old Border Terrier, and exploring Seattle and the Pacific Northwest. I'm smart, analytical, compassionate, empathetic, and love to laugh.